Introducing causal mapping as an approach and method for helping management teams make their own strategy in a facilitated one/two-day workshop. The workshop addresses strategic issue management, developing purpose, competitive advantage, and stakeholder management. The approach has been used with the top management teams of a wide range of organisations: public and private, large multi-nationals and small start-ups. The participants will learn about the significant role of boundary and transitional objects as well as principles of procedural justice and procedural rationality. These are framed in the context of political feasibility, as even the best strategy cannot be implemented if it is not feasible. In a making strategy workshop the participants make their own strategy, developing emotional commitment and shared sense of ownership. The PDW participants will gain hands-on experience of this process using the strategyfinderTM; an online collaborative software tool for causal mapping in strategy development.
Colin Eden – University of Strathclyde Business School, Management Science Department – firstname.lastname@example.org
Viktor Dörfler – University of Strathclyde Business School, Management Science Department – email@example.com