https://conferences.euram.academy/2026conference/wp-content/uploads/sites/11/2026/01/Logo_phrase_center-scaled.jpg00Adminhttps://conferences.euram.academy/2026conference/wp-content/uploads/sites/11/2026/01/Logo_phrase_center-scaled.jpgAdmin2025-09-13 04:33:102025-09-13 04:35:51T04_04 – Managing cultural tensions in an era of disruption: Exploring Brand Heritage and Artificial Intelligence in Family firms