https://conferences.euram.academy/2026conference/wp-content/uploads/sites/11/2020/05/EURAMLogo_340.png00Adminhttps://conferences.euram.academy/2026conference/wp-content/uploads/sites/11/2020/05/EURAMLogo_340.pngAdmin2025-09-13 04:33:102025-09-13 04:35:51T04_04 – Managing cultural tensions in an era of disruption: Exploring Brand Heritage and Artificial Intelligence in Family firms