All businesses need a clear value proposition that states why their product or service is better than their competitors’ and delivers value to a customer. However, in today’s world, businesses are increasingly specialised, and a single company will typically not have the resources to deliver a complex value proposition from start to finish.
This is particularly the case with businesses developing and commercialising new technology. Here, an entrepreneur will often need to rely on other businesses and organisations to supply a range of complementary products or services that enable them to ultimately deliver a product of value to their customers. We call this set of actors involved in achieving a complex value proposition, an ‘innovation ecosystem’.
Innovation, Ecosystem, Innovation Risk, Value Proposition, Technology Entrepreneurship
Business developers, new venture teams, R&D managers, CEOs, investors, entrepreneurs
Energy, Automotive, Hightech