Date: Sunday, June 22

Time: 11.00am – 12.30pm

Language: English

Location:  School of Economics and Management, University of Florence, via delle pandette 9

Transforming Education & Research with Immersive VR and AI-Driven Experiences

Throughout history, technology and science have been deeply intertwined. Scientific discoveries have driven technological advancements, which in turn have become crucial tools for further scientific exploration. For instance, the invention of the telescope revolutionized our understanding of the universe, advancing the field of astronomy. Similarly, the microscope unveiled the building blocks of life, leading to major breakthroughs in biology and medicine.

In much the same way, virtual reality (VR) technology is opening new frontiers for social scientists, enabling them to explore aspects of human behavior that were previously inaccessible. VR allows researchers to conduct studies with unprecedented control, ecological validity, and the potential for groundbreaking insights into human cognition and interaction in a global context.

For the past century, business education has predominantly relied on the written case study method. This approach immerses learners in real-world scenarios through detailed case studies involving protagonists facing complex challenges. Classroom discussions then expose students to various models and analytical tools to address these issues. Recently, INSEAD has transformed this traditional method by integrating virtual reality (VR) technologies into its teaching approach. VR case studies offer a truly immersive experience, allowing students to engage in simulated environments and solve managerial dilemmas as if they were in real life.

In this session, INSEAD Professor of Strategy Ithai Stern, who has developed and taught several VR cases and simulations, together with Prof. Sabina Nielsen, Copenhagen Business School and University of Sydney, will demonstrate and discuss these groundbreaking advancements.

No prior experience with virtual reality is needed, welcome to all.

Speakers: Ithai Stern (INSEAD) and Sabina Nielsen (CBS)