Location:  Villa Celle, Pistoia

Seats Available: 30 participants

Date:  June 24, 2024

Time:  TBC

Transportation provided 

Villa Celle is a private estate known for its world-class collection of site-specific contemporary art installations. Managed by the Gori family, the park represents a fascinating case of how business, cultural heritage, and artistic vision can intersect. This visit will provide participants with insights how private businesses leverage art for branding, identity, and long-term engagement, immersion in the modern art. Through an immersive experience in modern art, attendees will explore the strategic role of cultural investments in business. This Action Lab will include a guided tour of the park’s unique artworks and discussions on how businesses integrate cultural investments into their corporate strategies.