GOING INTERNATIONAL

The proven textbook Going International is being published in a new edition. The book provides answers to the key questions of internationalization:
• What makes foreign markets different from the domestic market?
• How can companies identify and develop opportunities abroad?
• To what extent should the marketing mix be adapted to local market conditions?
• How can international risks be managed effectively?
The textbook is based on many years of research in collaboration with internationally active companies. It offers students and decision-makers scientific knowledge and practical tools to support international growth. The book is illustrated with case studies of international market development and offers a companion website with additional resources including checklists, case studies, and practical exercises.
If you are interested in using the new textbook Going International in your courses, the publisher Versus will gladly provide you with a review copy.

L M Thapar School of Management, Thapar Institute of Engineering and Technology
https://lmtsm.thapar.edu/

Conference Presentations

We presented our research papers at the 47th EAIR Forum 2025, which was held from 27 to 29 August 2025, hosted by Utrecht University.

Track: Governance and Management
Title: Intellectual and Moral Legitimacy of Faculty in Higher Education Institutions: A Bibliometric Study
Authors: Sharneet Singh Jagirdar, Pradeep Kumar Gupta, Abhilasha Jagirdar, Arunesh Garg

Track: Quality Assurance
Title: Comparative Analysis of Public and Private Management Schools in India: Insights from Key Ranking Parameters
Authors: Arunesh Garg, Pradeep Kumar Gupta, Sharneet Singh Jagirdar

https://the-eair.org/wp-content/uploads/2025/08/Forum-Programme_250825_1.pdf

Prof. Pradeep Kumar Gupta
pradeep.gupta@thapar.edu

https://euram.academy/content/contributions/20250916-121131_4TjxE5fN.pdf

Special issue in the International Journal of Cross Cultural Management: “Advancing Multi-Paradigm Research in Cross-Cultural Management Studies” – a plea for openness, dialogue, and diversity of perspectives in research.

Christoph Barmeyer, University of Passau (Germany), Sina Grosskopf, International University of Monaco and Jaime Bonache, Carlos III University of Madrid (Spain) have compiled six exciting articles that show how much potential there is in multi-paradigm research – from empirical case studies to fundamental reflections on paradigms
This raises questions, as: How can we bring seemingly incompatible paradigms into productive dialogue with each other? What new methodological avenues open up when we view phenomena through multiple theoretical lenses? And do we even need the term “paradigm” anymore – or should we rather speak of perspectives?

The articles of the SI impressively demonstrate how multiparadigmatic approaches point to new avenues for intercultural management practice.

Click here for the special issue: https://journals.sagepub.com/toc/ccma/25/2

https://euram.academy/content/contributions/20250922-014557_UzkArw6s.pdf

Airbus: Best Case Study Prize in International Business Awarded to Ulrike Mayrhofer and Christoph Barmeyer

Ulrike Mayrhofer, IAE Nice, Université Côte d’Azur, and Christoph Barmeyer, University of Passau, received the Best Case Study Prize awarded by Atlas AFMI (Association Francophone de Management International) and the CCMP (Centrale de Cas et de Médias Pédagogiques).
The case study is entitled “Airbus, a global leader with European roots”.

This case study looks at how the Airbus Group has developed interculturally. Students are asked to prepare a strategic diagnosis, analyse the executive committee and board of directors, identify top managers’ career paths and recommend intercultural management implementation. Airbus aims to be “a pioneer in sustainable aerospace for a safe and united world”. It is the most culturally diverse aerospace company, with a workforce of 150 nationalities and 20 spoken languages. It is in this context that the group chooses to implement the constructive approach of intercultural management.

Dear colleagues,

We are delighted to announce our Special Issue and warmly invite scholars to submit your work. From acute crises to mundane extremity in everyday operations, we are seeking conceptual papers that advance theoretical understanding of how extremity manifests, evolves, and impacts organizations.

Personnel Review Special Issue: “Extremity in Organisations: Conceptualising and Managing the Spectrum of Extreme Conditions” https://www.emeraldgrouppublishing.com/callsfor-papers/extremity-organisations-conceptualising-and-managing-spectrum-extremeconditions

https://euram.academy/content/contributions/20251015-124112_oVXv2Dzz.pdf

Doctoral Thesis Completion and Contribution – González Garza

I recently completed my Doctorate in Business Administration (DBA) at Paris School of Business. My thesis, “Business Model Adaptation and the Specificities of Medium-Sized Companies: The Case of a Latin American Family Business”, investigates how SMEs adapt and reconfigure resources through dynamic capabilities when facing market and regulatory constraints. The research was based on 86 interviews across managerial levels and geographies, combined with operational and financial data. Findings highlight the critical role of dense managerial interactions and senior leadership particularly CFOs in driving business model reconfiguration. This work contributes to management scholarships by deepening understanding of dynamic capabilities in resource-constrained environments and offers practical guidance for SMEs on sustaining competitiveness.

https://euram.academy/content/contributions/20251021-200044_yZuVEe2p.pdf

It was a privilege for Dr Deepali Garge, National Insurance Academy, Pune to attend the Lien International Conference on Good Governance 2025, held at Nanyang Technological University (NTU), Singapore, on 21st July 2025. The conference brought together distinguished scholars, policymakers, and practitioners from around the world to deliberate on innovative approaches to governance and sustainable development. I had the honor of presenting my research paper titled “Augmented Gravity Model for Assessing India’s Trade with SAARC Nations.” The study offered empirical insights into regional trade dynamics and policy implications for strengthening economic cooperation among SAARC member countries. The conference provided an enriching platform for academic exchange, meaningful dialogue, and valuable networking with international researchers working in the areas of governance, trade, and development.

Title: AI-Driven Innovations in Banking Analytics and Regulatory Compliance: A Bibliometric Perspective

The rapid growth of Artificial Intelligence (AI) is reshaping the financial industry, enhancing risk management, fraud detection, compliance automation, and decision-making. This bibliometric study explores AI-driven innovations in banking analytics and regulatory compliance, focusing on emerging themes, contributors, and research trends. This study offers critical insights for academics, practitioners, and policymakers to foster sustainable and ethical financial innovations.

Authors
Pradeep Kumar Gupta
L M Thapar School of Management
https://lmtsm.thapar.edu/faculty/director/21

Sharneet Singh Jagirdar, Sanjeev Jain, Gagan Vibhu, Manish Sharma
Chandigarh University

This autumn, Christoph Barmeyer and Elisabeth Huber (Chair of Intercultural Communication, University of Passau) visited Montréal as part of a research project on migrant integration by the Caisse Desjardins cooperative bank, which was also presented at EURAM in Florence. Their findings offer a new perspective on the societal functions of financial institutions: suggesting that banks act not only as economic intermediaries, but also as ‘acculturation companions’ that can positively impact the integration of immigrants. Together with Tobi Rodrigue from UQAM, they presented the findings of their research to date to the interview participants and representatives of strategic departments of Desjardins. The trip thus served to validate the study and prepare for the second phase of the project, which will incorporate the perspectives of migrant bank clients.

We warmly welcome high-quality academic contributions to Higher Education, Skills and Work-based Learning (Emerald Publishing), Scopus 4.5, Q1, that explore emerging trends, innovations, and challenges in business and entrepreneurial education across diverse contexts. This special issue aims to highlight new pedagogical paradigms, experiential learning approaches, and stakeholder collaborations shaping the future of management and entrepreneurship education.

Key Dates:
Opened for submissions: 1 September 2025
Closing date: 1 May 2026

Topic Areas:
– Business and entrepreneurial education – trends and tensions
– Experiential learning pedagogies
– Innovation, technological advancement, and complexities
– Stakeholder roles and responsibilities
– Monitoring and evaluation of business and entrepreneurial education

Guest Editors: Dr. Track Dinning, Dr Suzette Dyer, Dr Fredrick Agboma, Dr. Ivan Govender

Editorial Board: Prof Tony Wall (Editor-in-Chief)
Dr. Steven Lambert, Dr Trevor Gerhardt, Dr. Nghia Tran, Dr. Behnam Soltani,
Dr. Dr. Moustafa Haj Youssef, Dr. Yuliya Shtaltovna, Dr. Duc Anh Hoang, Dr. Ugochukwu Chinonso Okolie

For submission guidelines and journal details: Higher Education, Skills and Work-based Learning (link in comments)

https://www.emeraldgrouppublishing.com/calls-for-papers/advancing-business-and-entrepreneurial-education-innovative-trends-and-challenges

https://euram.academy/content/contributions/20251023-170609_BY2RW2Sr.pdf

Dear colleagues,
We are delighted to announce our Special Issue and warmly invite scholars to submit your work.

From acute crises to mundane extremity in everyday operations, we are seeking conceptual papers that advance theoretical understanding of how extremity manifests, evolves, and impacts organizations.

Personnel Review Special Issue: “Extremity in Organisations: Conceptualising and Managing the Spectrum of Extreme Conditions” https://www.emeraldgrouppublishing.com/callsfor-papers/extremity-organisations-conceptualising-and-managing-spectrum-extremeconditions

Target submissions: conceptual paper only

Key topics:
– Conceptualising extremity as an organisational phenomenon
– Coping mechanisms and processes
– Impact on individuals and occupational contexts
– Technology’s role in creating/mitigating extremity

Two-step process:
Abstract deadline: January 30, 2026 (500 words max)
Full paper deadline: September 30, 2026

Note: Conceptual papers only, no empirical or review papers.

Warmest regards
Shea Fan, PhD | Associate Professor
Department of Management | Deakin University
Email: shea.fan@deakin.edu.au

We can’t define an organization’s purpose in fifteen seconds but that’s enough to spark the conversation.
PurposeExplorer was built on this idea, as an early version free web-based tool that drafts purpose statements in 15 seconds, validates them against eight attributes, and draws on a database of 150 examples from 22 countries and 21 industries.
The tool serves as an open initiative to help researchers, entrepreneurs, and leadership teams evaluate and open discussions about purpose and culture.
They can use it as an icebreaker, or a workshop exercise to engage participants in meaningful dialogue. In any case the tool is not meant to replace the purpose definition and activation processes.
Colleagues and enthusiasts are warmly encouraged to join in taking this initiative to the next level.
https://www.purpose-driven.academy/purpose-explorer