{"id":7467,"date":"2026-03-29T10:39:47","date_gmt":"2026-03-29T08:39:47","guid":{"rendered":"https:\/\/conferences.euram.academy\/2026conference\/?page_id=7467"},"modified":"2026-06-07T19:34:26","modified_gmt":"2026-06-07T17:34:26","slug":"keynote-ii-bettermeans","status":"publish","type":"page","link":"https:\/\/conferences.euram.academy\/2026conference\/keynote-ii-bettermeans\/","title":{"rendered":"Keynote II: Better Means, Unclear Ends: Leadership in the Age of Artificial Intelligence"},"content":{"rendered":"[av_slideshow_full img_copyright='' size='no scaling' min_height='0px' stretch='' control_layout='av-control-hidden' slider_navigation='av-navigate-arrows av-navigate-dots' nav_visibility_desktop='' nav_arrow_color='' nav_arrow_bg_color='' nav_dots_color='' nav_dot_active_color='' src='' attachment='' attachment_size='' position='top left' repeat='no-repeat' attach='scroll' img_copyright_font='' av-desktop-font-img_copyright_font='' av-medium-font-img_copyright_font='' 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heading_class='' link_apply='' link='' link_dynamic='' link_target='' button_label='Click me' button_color='light' link1='' link_target1='' button_label2='Click me' button_color2='light' link2='' link_target2='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' one_element_template='' av_uid='av-2ezci6' sc_version='1.0'][\/av_slide_full]\r\n[\/av_slideshow_full]\r\n\r\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-106mv-353b089b00e8dfa4ad5217171139509e\">\n.flex_column.av-106mv-353b089b00e8dfa4ad5217171139509e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-106mv-353b089b00e8dfa4ad5217171139509e av_one_full  avia-builder-el-1  el_after_av_custom_layout  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9zctl8q-4c4129491ca8d8ed6e506f35bc2a2b09\">\n#top .av-special-heading.av-k9zctl8q-4c4129491ca8d8ed6e506f35bc2a2b09{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9zctl8q-4c4129491ca8d8ed6e506f35bc2a2b09 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9zctl8q-4c4129491ca8d8ed6e506f35bc2a2b09 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k9zctl8q-4c4129491ca8d8ed6e506f35bc2a2b09 av-special-heading-h2  avia-builder-el-2  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Keynote II: Better Means, Unclear Ends: Leadership in the Age of Artificial Intelligence<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc\">\n#top .hr.hr-invisible.av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc hr-invisible  avia-builder-el-3  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-k9wjkwok-4aa4fde20e8cc1668d73167f7e1f76f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"flex_column av-4f7fug-9f71851baf043542a5240e8c26092004 av_one_full avia-builder-el-7 el_after_av_three_fifth el_before_av_heading first flex_column_div \">\n<section class=\"av_textblock_section av-mb8zy2b5-f78c21fcc9eaef2fe900e7f793e936b5 \">\n<div class=\"avia_textblock\">\n<p><b>Date:<\/b> Thursday, June 18<\/p>\n<p><b>Time:<\/b> 2.45 \u2013 3.30 pm<\/p>\n<p><b>Language:<\/b>\u00a0English<\/p>\n<\/div>\n<p><strong>Room:<\/strong> B1-018<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7478\" src=\"https:\/\/conferences.euram.academy\/2026conference\/wp-content\/uploads\/sites\/11\/2026\/03\/Elisabeth-Austad-Asser_res-294x300.jpg\" alt=\"\" width=\"294\" height=\"300\" srcset=\"https:\/\/conferences.euram.academy\/2026conference\/wp-content\/uploads\/sites\/11\/2026\/03\/Elisabeth-Austad-Asser_res-294x300.jpg 294w, https:\/\/conferences.euram.academy\/2026conference\/wp-content\/uploads\/sites\/11\/2026\/03\/Elisabeth-Austad-Asser_res-36x36.jpg 36w, https:\/\/conferences.euram.academy\/2026conference\/wp-content\/uploads\/sites\/11\/2026\/03\/Elisabeth-Austad-Asser_res.jpg 355w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><\/p>\n<div class=\"avia_textblock\">\n<p><strong>Elisabeth Austad Asser<\/strong> &#8211; Director at Sparebanken Norge and Associate Professor at the University of Agder, where she also holds a PhD in artificial intelligence and ethics. She has nearly 20 years of experience leading technology, marketing, and communications functions in major Norwegian companies including Gjensidige, Color Line, and Sparebanken Norge, and has played a key role in large-scale digital transformation initiatives.<\/p>\n<p>With a background spanning strategy, digitalization, and sustainability, she focuses on how institutions can navigate rapid technological change while safeguarding trust, democratic values, and long-term sustainability.<\/p>\n<p>She is a recognized voice in the public conversation on artificial intelligence and ethics, and the author of the bestselling book \u201cTeknologiens makt\u201d (2025), highlighted as an important contribution to the discussion on artificial intelligence. Her work explores fundamental questions of power, responsibility, and the role of technology in shaping society.<\/p>\n<p>Elisabeth frequently contributes to public debate through articles and lectures, where she challenges dominant narratives around efficiency and progress. She brings a unique perspective on how organizations can move from a narrow focus on output to a broader understanding of outcomes and their real impact on people and society.<\/p>\n<p>Her experience includes building strong in-house digital teams and capabilities, enabling organizations to take greater ownership of technology, data, and customer interfaces. She also serves as a board member of S\u00f8rlandet Hospital Health Enterprise (SSHF).<\/p>\n<p>As a keynote speaker, Elisabeth combines analytical clarity with engaging storytelling, offering fresh perspectives on technology, values, and what truly constitutes progress in an age of accelerating change.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7467","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/pages\/7467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/comments?post=7467"}],"version-history":[{"count":5,"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/pages\/7467\/revisions"}],"predecessor-version":[{"id":7725,"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/pages\/7467\/revisions\/7725"}],"wp:attachment":[{"href":"https:\/\/conferences.euram.academy\/2026conference\/wp-json\/wp\/v2\/media?parent=7467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}