{"id":6388,"date":"2025-06-09T16:29:10","date_gmt":"2025-06-09T14:29:10","guid":{"rendered":"https:\/\/conferences.euram.academy\/2025conference\/?page_id=6388"},"modified":"2025-06-18T08:58:01","modified_gmt":"2025-06-18T06:58:01","slug":"keynotes-ii-a","status":"publish","type":"page","link":"https:\/\/conferences.euram.academy\/2025conference\/keynotes-ii-a\/","title":{"rendered":"Keynotes II.a"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-lvf14wkd-a0bb27af0f9070f9a8399502f872c141 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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title='banner-1100_264px2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon 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post-entry-type-page post-entry-6388'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-458n6g-f8f64f80fcacaf973c71ece3cb4a0ca9 av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-k9wjkwok-5429ebdcddcad86427476aaa39dd43f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>Keynotes II.a<\/strong><\/h1>\n<h3>Serena Porcari \/ Albena Bj\u00f6rck<\/h3>\n<p style=\"text-align: justify\"><b>Date:<\/b><span style=\"font-weight: 400\"> Tuesday, June 24<\/span><\/p>\n<p style=\"text-align: justify\"><b>Time:<\/b><span style=\"font-weight: 400\"> 2.00 &#8211; 3.30 pm<\/span><\/p>\n<p style=\"text-align: justify\"><b>Language:<\/b><span style=\"font-weight: 400\">\u00a0English<\/span><\/p>\n<p style=\"text-align: justify\"><b>Room:<\/b><span style=\"font-weight: 400\"> D6 Building &#8211; D6\/018<\/span><\/p>\n<div id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-106mv-353b089b00e8dfa4ad5217171139509e\">\n.flex_column.av-106mv-353b089b00e8dfa4ad5217171139509e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-106mv-353b089b00e8dfa4ad5217171139509e av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9wm3s1n-d3f8d5ae0712824733d8275462dfc1d5\">\n#top .av-special-heading.av-k9wm3s1n-d3f8d5ae0712824733d8275462dfc1d5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9wm3s1n-d3f8d5ae0712824733d8275462dfc1d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9wm3s1n-d3f8d5ae0712824733d8275462dfc1d5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k9wm3s1n-d3f8d5ae0712824733d8275462dfc1d5 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-4  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Seriousfun Children\u2019s Network and Dynamo Camp Foundation: Social Entrepreneurship in practice<\/h2><div class='av-subheading av-subheading_below'><p>Keynotes II.b &#8211; running in parallel<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-3te48o-be673e9161a77190b4672449909d3293 av_one_fourth  avia-builder-el-5  el_after_av_one_full  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8d4yc10-cfc1d8577ffbcb281d45bf951d48fa67\">\n.avia-image-container.av-m8d4yc10-cfc1d8577ffbcb281d45bf951d48fa67 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8d4yc10-cfc1d8577ffbcb281d45bf951d48fa67 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8d4yc10-cfc1d8577ffbcb281d45bf951d48fa67 av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6389 avia-img-lazy-loading-not-6389 avia_image ' src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari.jpg\" alt='' title='Serena Porcari'  height=\"632\" width=\"632\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari.jpg 632w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari-300x300.jpg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari-80x80.jpg 80w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari-36x36.jpg 36w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Serena-Porcari-180x180.jpg 180w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-39kdso-fae24b590e61efe705c56285470e68bf av_three_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_hr  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mb8zy2b5-f78c21fcc9eaef2fe900e7f793e936b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Maria Serena Porcari<\/strong>, an honors graduate in Business Economics from Bocconi University in Milan, is CEO of Fondazione Dynamo Camp, contributing to the start-up of the organization since 2004. She is President and CEO of Dynamo Academy Impresa Sociale since its start in 2010. \u00a0She sits on the Board of Directors of the SeriousFun Children&#8217;s Network Association USA and joins the Program and Grants Committee and the Strategic Committee.<\/p>\n<p style=\"text-align: justify\">Maria Serena is an independent director of CIR Spa. She also serves as board member of Kme Group S.p.A. and Natural Capital Italia S.p.A. She is in the Board of Directors of Fondazione Hospice M.T. Chiantore Seragnoli. She is member of the Board and the Executive Committee of Bocconi University. She is member of the General Council of Fondazione Cassa di Risparmio di Pistoia e Pescia and member of Consiglio Territoriale of Banca Intesa.<\/p>\n<p style=\"text-align: justify\">She began her career in 1994 in market research and financial analysis for venture capital with major national and foreign companies. Subsequently she worked for IBM Italy (from 1995 to 2004), holding various positions in consultancy and management. She became an IBM executive in 2000.<\/p>\n<p style=\"text-align: justify\">She is Chartered Accountant (Dottore Commercialista) in Italy. She obtained an MBA from the Henley Management School UK and a CEMS Master\u2019s in International Management. She attended the Executive Program Innovating Health for Tomorrow at Insead. She is Academic Fellow at Bocconi University and gives contribution to subjects on Social Entrepreneurship at UNIMI and LUISS Business School.<\/p>\n<p style=\"text-align: justify\">Maria Serena Porcari is married and has 3 children.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9wjlitg-30f73c43b0dfe92c8f12eae646b66d1c\">\n#top .hr.hr-invisible.av-k9wjlitg-30f73c43b0dfe92c8f12eae646b66d1c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-k9wjlitg-30f73c43b0dfe92c8f12eae646b66d1c hr-invisible  avia-builder-el-9  el_after_av_three_fourth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-215o10-9bf0e18e4d55c34332ffde71ba44ff25\">\n.flex_column.av-215o10-9bf0e18e4d55c34332ffde71ba44ff25{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-215o10-9bf0e18e4d55c34332ffde71ba44ff25 av_one_full  avia-builder-el-10  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbq99r9r-f6a07755e45c782585d52b34d2c895a5\">\n#top .av-special-heading.av-mbq99r9r-f6a07755e45c782585d52b34d2c895a5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mbq99r9r-f6a07755e45c782585d52b34d2c895a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mbq99r9r-f6a07755e45c782585d52b34d2c895a5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-mbq99r9r-f6a07755e45c782585d52b34d2c895a5 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-11  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Purpose Inside: Learning from and with Organizations Driving Change<\/h2><div class='av-subheading av-subheading_below'><p>Keynotes II.b &#8211; running in parallel<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-a4b29w-9de7fad5a4b248d1550dfb3474700653 av_one_fourth  avia-builder-el-12  el_after_av_one_full  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbp6t7f8-724c2665e06c86a4be8678cbdca9e671\">\n.avia-image-container.av-mbp6t7f8-724c2665e06c86a4be8678cbdca9e671 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mbp6t7f8-724c2665e06c86a4be8678cbdca9e671 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mbp6t7f8-724c2665e06c86a4be8678cbdca9e671 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6390 avia-img-lazy-loading-not-6390 avia_image ' src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck.jpg\" alt='' title='Albena_Bjirck'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck.jpg 600w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck-300x300.jpg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck-80x80.jpg 80w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck-36x36.jpg 36w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/06\/Albena_Bjirck-180x180.jpg 180w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-9q4in8-593cd46964f2948cd39785c02735a991 av_three_fourth  avia-builder-el-14  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mbp6r1oi-cf36056cfa42e20f810b70fbeab6af6d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Albena Bj\u00f6rck<\/strong>\u00a0is an Associate Professor at the School of Management and Law at Zurich University of Applied Sciences (ZHAW). Her research centers on purpose-driven strategic management, with a particular focus on positioning, renewal, and resilience within purpose-led organizations.<\/p>\n<p style=\"text-align: justify\">Dr. Bj\u00f6rck has established long-standing, strategic collaborations between academia and industry, conducting action research and co-developing educational innovations with purpose-oriented companies such as Johnson &amp; Johnson, Logitech, Deloitte, Clariant, and the Alliance to Zero.<\/p>\n<p style=\"text-align: justify\">An award-winning educator in both Master\u2019s and Executive Education programs, she is also an active leader in the academic community, serving, among other roles, as Co-Chair of the Strategic Management Special Interest Group at the European Academy of Management.<\/p>\n<p style=\"text-align: justify\">Before entering academia, Dr. Bj\u00f6rck spent nearly two decades in business practice. Based on her experience, she has been appointed expert of the Swiss Innovation Agency. Her professional purpose lies in bridging rigorous research, forward-looking education, and real-world impact\u2014preparing leaders to shape a more purposeful future. She holds a PhD in Strategic Management from the University of St. Gallen, Switzerland.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6388","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/comments?post=6388"}],"version-history":[{"count":9,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6388\/revisions"}],"predecessor-version":[{"id":6483,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6388\/revisions\/6483"}],"wp:attachment":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/media?parent=6388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}