{"id":6083,"date":"2025-02-27T16:39:06","date_gmt":"2025-02-27T15:39:06","guid":{"rendered":"https:\/\/conferences.euram.academy\/2025conference\/?page_id=6083"},"modified":"2025-05-29T09:33:59","modified_gmt":"2025-05-29T07:33:59","slug":"lab-2","status":"publish","type":"page","link":"https:\/\/conferences.euram.academy\/2025conference\/lab-2\/","title":{"rendered":"LAB 2"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-lvf14wkd-a0bb27af0f9070f9a8399502f872c141 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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title='banner-1100_264px2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon 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post-entry-type-page post-entry-6083'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-106mv-353b089b00e8dfa4ad5217171139509e\">\n.flex_column.av-106mv-353b089b00e8dfa4ad5217171139509e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-106mv-353b089b00e8dfa4ad5217171139509e av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9wm3s1n-6c42b31a698976fac20a387849464d8a\">\n#top .av-special-heading.av-k9wm3s1n-6c42b31a698976fac20a387849464d8a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9wm3s1n-6c42b31a698976fac20a387849464d8a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9wm3s1n-6c42b31a698976fac20a387849464d8a .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k9wm3s1n-6c42b31a698976fac20a387849464d8a av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >LAB 2 &#8211; TRANSFORMING EDUCATION <span class='special_amp'>&amp;<\/span> RESEARCH WITH IMMERSIVE VR AND AI-DRIVEN EXPERIENCES<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-4f7fug-9f71851baf043542a5240e8c26092004 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-k9wjkwok-5429ebdcddcad86427476aaa39dd43f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Date:<\/strong>\u00a0Sunday, June 22<\/p>\n<p style=\"text-align: justify\"><strong>Time:<\/strong>\u00a011.00am \u2013 12.30pm<\/p>\n<p style=\"text-align: justify\"><strong>Language:<\/strong>\u00a0English<\/p>\n<p style=\"text-align: justify\"><strong>Location:<\/strong>\u00a0 School of Economics and Management, University of Florence, via delle Pandette 9<\/p>\n<p><strong>Room:<\/strong> Building D6 &#8211; Room D6\/1.11<\/p>\n<p style=\"text-align: justify\"><strong>Transforming Education &amp; Research with Immersive VR and AI-Driven Experiences<\/strong><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6200\" src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/vr.jpg\" alt=\"\" width=\"319\" height=\"229\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/vr.jpg 800w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/vr-300x215.jpg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/vr-768x551.jpg 768w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/vr-705x506.jpg 705w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/>Throughout history, technology and science have been deeply intertwined. Scientific discoveries have driven technological advancements, which in turn have become crucial tools for further scientific exploration. For instance, the invention of the telescope revolutionized our understanding of the universe, advancing the field of astronomy. Similarly, the microscope unveiled the building blocks of life, leading to major breakthroughs in biology and medicine.<\/p>\n<p style=\"text-align: justify\">In much the same way, virtual reality (VR) technology is opening new frontiers for social scientists, enabling them to explore aspects of human behavior that were previously inaccessible. VR allows researchers to conduct studies with unprecedented control, ecological validity, and the potential for groundbreaking insights into human cognition and interaction in a global context.<\/p>\n<p style=\"text-align: justify\">For the past century, business education has predominantly relied on the written case study method. This approach immerses learners in real-world scenarios through detailed case studies involving protagonists facing complex challenges. Classroom discussions then expose students to various models and analytical tools to address these issues. Recently, INSEAD has transformed this traditional method by integrating virtual reality (VR) technologies into its teaching approach. VR case studies offer a truly immersive experience, allowing students to engage in simulated environments and solve managerial dilemmas as if they were in real life.<\/p>\n<p style=\"text-align: justify\">In this session, INSEAD Professor of Strategy Ithai Stern, who has developed and taught several VR cases and simulations, together with Daniel Landau,\u00a0Co-Founder and CEO of AVRIS Technology, an organization dedicated to advancing pedagogical innovation through the integration of Extended Reality (XR) and Artificial Intelligence (AI) and\u00a0Prof. Sabina Nielsen, Copenhagen Business School and University of Sydney, will demonstrate and discuss these groundbreaking advancements.<\/p>\n<p style=\"text-align: justify\">No prior experience with virtual reality is needed, welcome to all.<\/p>\n<p style=\"text-align: justify\"><strong>Speakers:<\/strong> Ithai Stern (INSEAD) and Sabina Nielsen (CBS)<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc\">\n#top .hr.hr-invisible.av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9wjlitg-28881a9c3611012a0a8f154e5c0829dc hr-invisible  avia-builder-el-5  el_after_av_one_full  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='flex_column av-86hzcz-d92bc2e5e1f258f066617c73d4342093 av_one_fourth  avia-builder-el-6  el_after_av_hr  el_before_av_three_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m98b8wup-1f47826fcad0f112e42d3100f8ac6571\">\n.avia-image-container.av-m98b8wup-1f47826fcad0f112e42d3100f8ac6571 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m98b8wup-1f47826fcad0f112e42d3100f8ac6571 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m98b8wup-1f47826fcad0f112e42d3100f8ac6571 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6192 avia-img-lazy-loading-not-6192 avia_image ' src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Ithai-Stern.jpg\" alt='' title='Ithai Stern'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Ithai-Stern.jpg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Ithai-Stern-80x80.jpg 80w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Ithai-Stern-36x36.jpg 36w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Ithai-Stern-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-6kexkz-cc0b6ff8ccb03583596b2d90289d15b8 av_three_fourth  avia-builder-el-8  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-m98b5f3k-47555b1866c1a4ffdd3ce1ef3451c349 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Ithai Stern<\/strong> is a Professor of Strategy at INSEAD. His research career is devoted to advancing the field of behavioral strategy by studying the social and psychological processes underlying executive behaviors, firm-level decisions, and organizational performance. His work has been published in leading management journals including the Administrative Science Quarterly, Academy of Management Journal, and Strategic Management Journal, and been featured in numerous print, radio, and television outlets including BusinessWeek, The Wall Street Journal, National Public Radio, US News and World Report, CNN, CNBC, and Fast Company. Before joining INSEAD, Professor Stern was a standing faculty member at Kellogg School of Management at the Northwestern University. He has cofounded and chaired several international conferences and is the academic director of the INSEAD Immersive Learning Initiative that he created in 2018 (https:\/\/xr.insead.edu\/). Professor Stern has taught MBA, EMBA and executive education courses in many countries around the world for which he received numerous teaching awards.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-3vif5v-943c7308a57d34370c0dffd35dfd4b8b av_one_fourth  avia-builder-el-10  el_after_av_three_fourth  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m98bd8zf-962f6c80c5e94198ea7fa6dc76e08e73\">\n.avia-image-container.av-m98bd8zf-962f6c80c5e94198ea7fa6dc76e08e73 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m98bd8zf-962f6c80c5e94198ea7fa6dc76e08e73 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m98bd8zf-962f6c80c5e94198ea7fa6dc76e08e73 av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6195 avia-img-lazy-loading-not-6195 avia_image ' src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Sabina-Tasheva-Nielsen_300.jpg\" alt='' title='Sabina Tasheva Nielsen_300'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Sabina-Tasheva-Nielsen_300.jpg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Sabina-Tasheva-Nielsen_300-80x80.jpg 80w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Sabina-Tasheva-Nielsen_300-36x36.jpg 36w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/Sabina-Tasheva-Nielsen_300-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-256z9v-ad527f4d8170954202cb97fb8370a88d av_three_fourth  avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m98b5r5m-c19308b1547f950620d05584a8e797ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Sabina Tasheva Nielsen<\/strong> is a Professor of International Business at Copenhagen Business School, Denmark and a Professor of International Management at the University of Sydney, Australia. She was a Scancor visiting scholar at Harvard University\u2019s Weatherhead Center for International Affairs in 2023. Sabina\u2019s work in the area of diversity has been widely recognised, having won many prestigious national and international research prizes such as Tietgen, Jorck Fonds Pris and Nykredit Talent Research Prize and multiple best paper and best journal article awards. Her research applies a multi-disciplinary, multi-level and multi-dimensional approach to diversity and its impact on decision-making in top management teams and boards of directors in different national contexts. She has studied, among others, the impact of executive national diversity on firm strategy and performance and the effects of women leaders on their teams and organisations. Her research has been published in <em>The Academy of Management Review, Strategic Management Journal, Journal of International Business Studies<\/em>, among others. Sabina has attracted significant research funding from the Danish Research Council, various Danish foundations and the European Union, and has led a number of large research projects. She is passionate about issues related to diversity and creating difference in the life of people.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-4neskj-272800faf9c31c8f4df4d589546b9b28 av_one_fourth  avia-builder-el-14  el_after_av_three_fourth  el_before_av_three_fourth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9iibpj4-92c1783f6f1a9fbc738096f7d209b145\">\n.avia-image-container.av-m9iibpj4-92c1783f6f1a9fbc738096f7d209b145 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m9iibpj4-92c1783f6f1a9fbc738096f7d209b145 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m9iibpj4-92c1783f6f1a9fbc738096f7d209b145 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6207 avia-img-lazy-loading-not-6207 avia_image ' src=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU.jpeg\" alt='' title='DANIEL_LANDAU'  height=\"1024\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU.jpeg 1024w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-300x300.jpeg 300w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-80x80.jpeg 80w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-768x768.jpeg 768w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-36x36.jpeg 36w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-180x180.jpeg 180w, https:\/\/conferences.euram.academy\/2025conference\/wp-content\/uploads\/sites\/10\/2025\/04\/DANIEL_LANDAU-705x705.jpeg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-2ooxc3-5f7279cfca1e68044c0d716fae994f70 av_three_fourth  avia-builder-el-16  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m9iiajsv-23e3b3f12df0597d5e60b91c3bd51345 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify\"><strong>Daniel Landau<\/strong> is a Behavioral Scientist, Entrepreneur, and Media Artist whose work explores the intersection of technology, human behavior, and education. He is the Co-Founder and CEO of AVRIS Technology, an organization dedicated to advancing pedagogical innovation through the integration of Extended Reality (XR) and Artificial Intelligence (AI). In partnership with INSEAD, AVRIS has developed a globally distributed XR platform recognized for its contribution to immersive learning and executive education.<\/p>\n<p style=\"text-align: justify\">Landau\u2019s research and creative practice have been presented at leading academic conferences, published in peer-reviewed journals, and exhibited in prominent international museums and institutions. His interdisciplinary approach &#8211; merging scientific inquiry, artistic exploration, and entrepreneurial execution &#8211; positions him at the forefront of efforts to reimagine the future of learning in a technologically mediated world.<\/p>\n<\/div><\/section><\/div>\n<div id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6083","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/comments?post=6083"}],"version-history":[{"count":12,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6083\/revisions"}],"predecessor-version":[{"id":6775,"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/pages\/6083\/revisions\/6775"}],"wp:attachment":[{"href":"https:\/\/conferences.euram.academy\/2025conference\/wp-json\/wp\/v2\/media?parent=6083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}